Brand Portal
Welcome to the Fortress Power Brand Portal!
We’re excited to have you here. This platform is designed to be your single source of truth for everything related to the Fortress Power brand—from our logos and color palettes to marketing templates, co-branding guidelines, and more. We believe that maintaining a consistent, professional brand presence is crucial to standing out in today’s competitive market. By providing you with all the assets and guidance you need, we aim to make it simpler and faster for you to create high-quality, on-brand materials that resonate with our shared audience.
How to Use This Portal
- Explore the Sections: Navigate through the menu to find logo files, product images, official colors, fonts, and our latest co-branding templates.
- Review the Guidelines: Before creating or publishing any marketing materials, make sure to check the branding guidelines to ensure proper logo placement, color usage, and legal disclaimers.
- Use the Templates: For quick and easy content creation, download our ready-made templates for social media, print ads, flyers, and more.
- Stay Updated: We periodically update this portal with new assets, promotions, and guidelines, so be sure to check back regularly or subscribe to notifications if available.
Why This Portal?
- Consistency: Our brand is one of our most valuable assets. Consistent usage of our visuals and messaging helps build trust and recognition with customers.
- Efficiency: With everything in one centralized location, you can quickly find the assets and guidelines you need—without the back-and-forth.
- Collaboration: Whether you’re a distributor, installer, or an internal marketing team member, this portal empowers you to co-create marketing campaigns that accurately represent Fortress Power’s core values of innovation, reliability, and energy independence.
Fortress Power
Brand Guidelines
Logo Usage & Variations
Our logo is a cornerstone of the Fortress Power brand identity. To maintain clarity and consistency, please use only the approved logo files found in our Asset Library. Always observe the required clear space around the logo to ensure it remains prominent and legible. Avoid stretching, distorting, or modifying colors, and do not place the logo on backgrounds that compromise visibility. Multiple variations (full color, black-and-white, and reversed) are available to suit different design needs and media formats.
Imagery & Photography Style
Our imagery embodies a balance of innovation, reliability, and energy independence. We strive to use high-quality, authentic photos that feature clean compositions, natural lighting, and subject matter reflecting real-world energy solutions. Avoid overly staged or generic stock photos that do not represent our technology or philosophy. When adding text or graphic elements on top of images, ensure readability by following the contrast guidelines detailed in our brand manual.
Color Palette
Our color palettes convey the unique look and feel of the Fortress Power brand. The palette includes Gray for accents, white for background and various shades of green, which should dominate all brand materials. These can be inverted, adding flexibility to designs while still maintaining brand cohesion. Always refer to the exact color codes provided below to ensure consistent color reproduction across digital and print platforms.
- Light Green #63d886
- Blue Green #338087
- Dark Green #66bd89
- Dark Gray #4e646f
- White #fefefe
Brand Voice & Messaging
The Fortress Power brand voice is confident, approachable, and solution-oriented. We aim to communicate with clarity, focusing on how our technology empowers people and businesses to become more energy independent. When writing for Fortress Power, use positive, future-forward language that highlights our commitment to quality and sustainability. Avoid overly technical jargon unless necessary; instead, strive for clarity to reach a broad audience of both industry professionals and end-users.
Typography
The Fortress Power typography system reinforces our brand’s professionalism and readability. We use Avenir for headings and subheadings, and Rajdhani for body text. If brand fonts are not available, please use the recommended fallback fonts listed in our Asset Library. Maintain proper hierarchy in all materials by adhering to the prescribed font sizes, weights, and line spacing to create a cohesive look that reflects our brand voice.
Legal Disclaimers & Trademark Usage
Proper trademark and legal usage protect both our brand and our customers. Always include the appropriate trademark (™ or ®) symbols, and use them consistently across all materials. Reference any product-specific disclaimers or legal statements required by regulatory bodies. For shared marketing campaigns or co-branded materials, make sure disclaimers are visible and comply with all relevant local regulations.
Fortress Power
Co-Marketing Guidelines
The Fortress Power CoMarketing Program is designed to empower our valued partners in maximizing the impact of marketing initiatives. These guidelines provide a framework for utilizing marketing funds effectively, ensuring a consistent and powerful brand presence. Please review and adhere to the following guidelines for the current fiscal year.
- We want our partners to act as brand ambassadors on social media, showcasing Fortress Power’s solutions.
- We will reimburse your marketing costs based on brand visibility in your social media campaigns.
- Co-branded or Fortress-exclusive campaigns get higher reimbursement rates.
PROGRAM REQUIREMENTS & EXPECTATIONS
Consistent Social Posting
- Post once every week (or at least 4 times a month) promoting Fortress Power.
- At least one Ad every quarter.
- Must also post in relevant industry groups to extend reach.
Proof of Performance
- Provide screenshots and invoices for posts and ads.
- Show evidence of engagement, leads, or conversions.
Sales Target
- Must reach the provided sales target per year.
- Ongoing eligibility depends on meeting or exceeding this sales threshold.
CO-BRANDING SOCIAL MEDIA AD CATERGORIES
Co-branded materials must maintain the integrity of the Fortress Power brand while allowing sufficient space for partner branding.
Our Brand
Social Media Ads featuring only Fortress Power will be awarded 80% of the cost in co-marketing funds.
50/50 Co-Branding
Social Media Ads featuring Fortress Power and the partner brand equally in terms of logo placement and design prominence will be awarded 50% of the cost in co-marketing funds.
80/20 Co-Branding
Social Media Ads highlighting Fortress Power’s branding with greater partner identification will be awarded 20% of the cost in co-marketing funds.
Co-Branding with Other Brands
Social Media Ads that highlight Fortress Power’s branding with greater partner identification plus additional brands will be awarded a 5% of the total cost in co-marketing funds.
HOW THE REIMBURSEMENT PROCESS WORKS
Pre-Approvals Request
Claim Submission Request
FORTRESS POWER CO-MARKETING TOOL KIT
Asset Library
Our Asset Library houses all the approved files you’ll need to create on-brand materials:
- Logos: High-res and low-res versions (PNG, JPG, SVG, AI) in multiple color variations.
- Fonts: Links or files to licensed fonts (if available). Include instructions for obtaining licenses if needed.
- Icons & Graphic Elements: Approved icons, buttons, and vector graphics for consistent design language.
- Photography: Product and lifestyle images reflecting real-world use cases and brand values.
Please download and use these files exactly as provided. Any modifications to logos, fonts, or icons must receive prior written approval from our marketing team.
Marketing & Promo Resources
Stay up to date with our latest promotions, product launches, and co-marketing campaigns. This section outlines the current quarter’s promotional offers, relevant timelines, and any specific guidelines for advertising. You’ll also find instructions on how to submit documentation for ad spend reimbursement, based on our co-branding requirements. Please review all promotional rules carefully to ensure compliance.
- Marketing Portal
Templates & Samples
Save time and ensure brand consistency by using our pre-designed, editable templates. We offer:
- Print & Digital Ads: InDesign or Photoshop templates with recommended layouts.
- Social Media Graphics: Ready-to-post images sized for popular platforms.
- Brochures & Flyers: Customizable PowerPoint and Word documents for quick edits and printing.
- Do/Don’t Examples: Side-by-side illustrations of correct vs. incorrect brand usage.
Refer to the included instructions for best practices and file compatibility. If you need assistance with advanced editing, contact our marketing team.
- Templates & Samples
Version Control & Updates
This portal evolves alongside the Fortress Power brand. Check the Release Notes below to see what’s new or updated:
- v1.0 (February 2025): Initial launch of online brand guidelines
- v1.1 (February 2025): Added new co-branding templates & product photography
Always use the latest guidelines to ensure you’re aligned with our current brand standards. If you have any questions, please reach out to our marketing team at [email protected].
Help Section
FAQ
1. What if I can’t find the logo size or format I need?
Contact our marketing team at [email protected]. We can provide alternate file types or help with custom sizing.
2. Can I tweak the colors for special campaigns?
Use only the official brand colors to maintain consistency and protect brand integrity. However, you can add accents with additional colors like red hearts for Valentine’s Day or orange pumpkins for Halloween.
3. How do I resolve font installation issues?
Contact [email protected] for technical support.
4. Are there restrictions on product photography?
Yes. All product images must remain unaltered, and any context shots must accurately reflect our technology and branding.
Need Help?
If you have any questions or need additional support, please reach out to the Fortress Power marketing team at:
[email protected]
We’re here to assist you with any queries—whether it’s about the correct use of our logos, clarifications on co-branding guidelines, or assistance with promotional materials.
Thank you for joining us on this journey. Together, we can continue to strengthen the Fortress Power brand and provide customers with energy solutions that truly stand out.
—
The Fortress Power Team
